Privacy Policy
Privacy Policy for Poppies Martinborough Limited

We give priority to safeguarding your privacy.

At Poppies Martinborough Limited, our commitment revolves around preserving privacy as data collectors.

We place a high regard on your privacy rights when you interact with any of our digital channels, such as our website, mailing lists, social media, event registration, wine club accounts, and other electronic communications.

This Privacy Policy articulates the methods by which we gather, employ, and disclose your personal information during your interactions with (referred to as the "Site") or any digital platforms operated by Poppies Martinborough.

Our primary goal is to manage personal information, frequently associated with our social media presence, website usage, wine club memberships, event participation, and other digital platforms in New Zealand (Tasting Room Address: 91 Puruatanga Road Martinborough 5711, Winery Address: 35 Omarere Road, Martinborough 5711), ensuring an optimal service delivery to our valued customers.

What information is covered in our Privacy Policy?

1. The types of Personal Data we collect and the methods we use for collection.
2. The purpose and methods of using tracking technologies, including their collection and application.
3. How we use and potentially share your personal information.
4. Our dedication to managing your personal information acquired through third-party websites.
5. Procedures for accessing or modifying your personal information.
6. The duration for which we retain your personal information.
7. Guidelines regarding minors.
8. Points of contact for further information.
9. Updates and revisions to our Privacy Policy.

1. The types of Personal Data we collect and the methods we use for collection.

Upon navigating to the website, certain details about your device are automatically collected, including information about your web browser, IP address, time zone, and specific cookies installed on your device. Furthermore, as you explore the Site, we gather information about the specific web pages or products you view, the websites or search terms that led you to the Site, and details about your interactions with the Site. This aggregated information is referred to as "Device Information."

Subject to applicable legal requirements, we may employ various technologies to collect and provide insights into how you access and utilize our Digital Media. Additionally, we may utilize third-party websites, such as Google or Social Media platforms you use, to obtain demographic information about your engagements on our digital media platforms. Demographic information includes the pages you visited, the duration of your page views, your age, gender, and areas of interest on our media platforms, where available.

2. The purpose and methods of using tracking technologies, including their collection and application.

Poppies Martinborough Limited utilizes tracking technologies to gain deeper insights into our customers who explore our media platforms, enabling us to tailor our offerings to better suit their needs. We collect Device Information through various technologies:

(i) Web beacons, tags, and pixels: These electronic files capture information about your browsing activities on the Site.
(ii) Log files: These files track actions on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

(iii) Cookies: These are data files placed on your device or computer, often containing an anonymous unique identifier. For more information about cookies and how to disable them, you can visit
Additionally, our CRM platform, "Commerce 7," is employed to collect personal data when you make a purchase or attempt to do so through the Site. We gather specific information, including your name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number. This information, referred to as "Order Information," is integrated using "Mailchimp," the platform used for communication with email subscribers.
Wine Club Members and Online Customers have the option to securely store their Credit Card numbers through our payment gateway, 'Stripe,' facilitated by Commerce 7. Stripe is dedicated to ensuring data security and employs a range of technologies and protocols to safeguard personal information from unauthorized access, use, or disclosure. For further details, please refer to Stripe's privacy policy available at

3. How we use and potentially share your personal information.

We employ the Order Information primarily to fulfil orders made through the Site, encompassing tasks such as processing payment details, coordinating shipping, and issuing invoices and order confirmations. Moreover, we utilize this Order Information to:

(i) Engage with you regarding promotions, newsletters, discounts, special offers, and events. Participation in this communication is voluntary, and you have the option to opt out at any time.

(ii) Streamline your product purchases on our website, oversee your order, ensure product delivery, and scrutinize orders for potential risks or fraud. Additionally, in accordance with your preferences, we may share information or advertisements related to our products or services.

Furthermore, we leverage the Device Information gathered to:

(iii) Screen for potential risks and fraud, particularly through the analysis of your IP address.

(iv) Improve and optimize our Site, generating analytics to comprehend how our customers navigate and engage with the Site. This information aids in evaluating the success of our marketing and advertising campaigns.

For reminders regarding upcoming wine club shipments, processing dates, shipment statuses, and expired credit cards associated with relevant accounts, please consult the terms and conditions of our Wine Club shipments available at:

4. Our dedication to managing your personal information acquired through third-party websites.

We share your Personal Information with third parties to facilitate its use in the following ways:
(i) Marketing Purposes with Consent:
Your Personal Information may be shared for marketing purposes when explicit consent has been given.
(ii) Support Purposes:
For support-related activities, we may enlist the assistance of support agents or contractors to help implement marketing initiatives for the internal operations of our Digital Media. Any third party engaged is required to uphold the same level of security for your Personal Data and Information as maintained by Poppies Martinborough Limited. They are obligated, as necessary, to always keep our Personal data private and secure.
(iii) Compliance with Laws and Regulations:
We may share your Personal Information to comply with applicable laws and regulations, respond to legal requests such as subpoenas or search warrants, or protect our rights.
(iv) Corporate Events:
In the event of a merger, acquisition, sale, or disposal of all or part of Poppies Martinborough Limited by another company, the acquirer would gain access to the information, including Personal Data, subject to applicable law. Similarly, Personal Data may be transferred during a corporate reorganization, insolvency proceeding, or similar event, if permitted by and in accordance with applicable law.

5. Procedures for accessing or modifying your personal information.

If you have an online account with us, you have the ability to manage and update your information by visiting our website: and signing in to your account. You can make changes to your email address, courier address, delivery addresses, and credit card details, ensuring compliance with relevant legal requirements.
For assistance with accessing or modifying your details, feel free to contact us via email at
If you wish to opt out of any of our services, you can do so through the following channels:
Mailchimp: Reach out to us at or use the unsubscribe button in our email newsletters.

6. The duration for which we retain your personal information.

Upon placing an order through any of our media platforms, we will retain your Order Information for our records unless you request its deletion.

7. Guidelines regarding minors.
The website is designed for individuals aged 18 and above. Age consent is required for entry into our online store.

8. Points of contact for further information.
If you have inquiries about our privacy practices, wish to seek more information, or need to file a complaint, please reach out to us via email at or by mail using the following contact details:

Phone: 06-306 8473
Tasting Room Address: 91 Puruatanga Road, Martinborough 5711 (Public).
Winery Address: 35 Omarere Road, Martinborough 5711 (Private).

9. Updates and revisions to our Privacy Policy.

We regularly review our privacy policy, and any updates will be posted on this webpage.
The last update to this privacy policy was in December 2023.